Are You On The Affiliate Marketing Merry Go Round?
Affiliate marketing continues to be a fantastic way to make money from home. What other business model do you know of that you can join for free and start to make money in a matter of minutes?

However, making money as an affiliate does have some bad points. One of those is something I called the affiliate marketing merry go round. I can speak from a position of experience on this topic.

Basically it goes like this.

1. You join an affiliate program for free.

2. The affiliate merchant approves you.

3. You log into your members area and have a look around.

4. You may or may not promote this program or product.

5. You move on to something else.

6. You remember the program you joined previously and decide to promote it.

7. You lose interest and join something else for free and start the cycle all over again.

Why do so many affiliate marketers get on the affiliate marketing merry go round? To me it comes down to a lack of focus and a lack of Internet marketing skills.

In the past starting a business of your own was difficult to do. You could join a direct sales company such as Avon or Amway and for less than $100 and be in business for yourself. There were other direct sales opportunities such as Herballife, Mary Kate, Tupperware, and so on, that people joined as well.

However, if you wanted to start an off line brick and mortar business you needed more capital upfront to get started. This eliminated most people from actually becoming self employed.

There were business owners who ran a home based business. These people had specific skills such as cutting hair, day care, or even service business owners such as carpet cleaners, plumbers, etc.

You start your business from home, but in many instances you would get up every day and go to work for yourself outside of it. This eliminated most people from even starting at all.

Amazon is credited with starting one of the first affiliate programs. I remember Jeff Bezos, the founder of Amazon, being on the Tonight Show many years ago.

Jay Leno was joking around with him about how Amazon was losing millions of dollars every year yet people were joining his affiliate program, or purchasing books online at a record pace.

Today there are millions of affiliate programs all over the world you can join for free. This is the real problem with this business model.

There is no investment when you join something for free. Therefore it's easy to quit and join an affiliate program anytime you want.

Sadly, many people get on this affiliate marketing merry go round and never make any money. Are you one of them?

Earn a Living Writing From Home or How to Write Effective Adverts

Do you enjoy writing?

Are you fed up of working 9 to 5 for someone else’s profit?

Would you love to work from home writing and make money doing it? But have no idea how to go about it or what to do?

Well the first thing to know is that you must write material that people will be interested in. This sounds obvious until you look at some of the material that is available on the world wide web.

So what is that magic ingredient to effective writing that makes people want to stop and read your advert or article or dwell on your website? What is it that makes someone decide to take precious time out of their day to stop and settle for a few minutes to read what you have written?

As an author this has to be the single most crucial aspect of your writing, unless of course you are someone who is only interested to see their name in lights and not bothered whether anyone actually reads what you have written.

For most there is a purpose to writing, usually to convey some fact or facts or to make money in some form either directly or indirectly. For both it will only work if the content is of interest to people.

As the title of this article is Earn a Living Writing from Home we will primarily focus on that aspect. To that end we will be focusing on how to write effective adverts/copy. For to make money doing anything you need to advertise what it is that you do. However, what I am about to say here applies equally to the pure conveyance of facts or news type of writing. All writing must be interesting and enjoyable to read for someone to want to take the time to sit and read it.

To earn a living from writing the writing must lead the reader towards the end point – a subscription or payment for a product of some description. Usually such writing is in the form of adverts or copy and more often than not there is limited space. In such circumstances it is imperative to be able to convey your message in a just a couple of short sentences; a paragraph at most.

So lets have a look in more detail at what is required to write an effective advert. 

Attention Grabbing Headline: The first thing that most people spot about any writing is the headline or title. So make it catchy, you want to peak someone’s curiosity enough that they will want to read further to see what it is all about. Humour plays well here though be careful not to over do it. Be aware also of language differences in different Countries where the meaning of words can vary quite dramatically.

For example: In the Uk an ad with the headline “Sack your Boss” will grab the attention of any beleaguered workforce who believe their boss has outreached the level of their competency and would dearly love to see them removed from their job.

However, in the US the meaning of the word “sack” has very different connotations and implies a desire for bedroom pleasantries - to put it diplomatically. Probably not feelings that a worker who would dearly love to see their boss removed from their job would encompass.

So make the headline catch your audiences attention without offending them.

2. Interesting Body: The main body of your advert has to convey several things at once. It must seek to inform us what your product or service is and what it will do for us.

This is no mean feat when dealing with some online adverts where you only have  about 40 words to convey your message. So the guide here is to make it short, punchy but real.

For example: an ad that said the following for a Dog Grooming business conveys little of use and will result in poor conversions.

King Charles Cavaliars are friendly dogs

We love our dog, she has a beautiful glossy coat and a friendly temperament.

"dogs.com"

The ad may be accurate however it conveys nothing of use to a potential buyer of dog grooming services. It is unclear even what the service actually is.

Compare the above then to this:

Make your Dog Shine

Grooming service that brings an extra gloss to your dogs coat.

"doggrooming.com"

Here the headline grabs your attention, any dog owner wants their dog to shine, stand out. If you have a dog you will appreciate this, if not, no amount of explanation will help so please just take it as read.

So to sum up make your writing interesting, stay on point and where space allows make it as if you are having a conversation with your audience. This will draw your reader along with you and give you a much higher chance of achieving the objective you set out for your writing. Enjoy your writing and let your enthusiasm for the topic shine through your words.

Happy writing.

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